Name: Julianne Lesniak - 7-Figure Real Estate Business

Before: When I first stepped into real estate, I was completely on my own, handed a phone book and told to cold call. No training, no guidance, and definitely no systems. I knew there had to be a better way, but every agent I asked shut the door. So, I took it into my own hands. I started digging, found a CRM, and taught myself everything it could do. It was a lonely, frustrating start, filled with trial and error and disappointment from flashy lead gen companies that over promised and under delivered.

After: Everything changed once I committed to systems. Within months of using a CRM, my business transformed. Over the years, we tested several tools, eventually landing on Bald Trail, which has been a total game-changer. Each agent on my team now has daily, weekly, and monthly priorities laid out, and because of that clarity, our follow-up is relentless and effective. We’ve scaled back our Zillow spend drastically but still get high-quality leads, many of which now come directly through our CRM. One of my agents even pays for first-class family vacations on her commissions alone. Real estate used to feel like chaos. Now, it’s fun. Predictable. Profitable. And my team? We’re actually happy doing what we do.